{"id":321908,"date":"2026-11-13T19:23:38","date_gmt":"2026-11-13T18:23:38","guid":{"rendered":"https:\/\/tuzlainfo.ba\/?p=321908"},"modified":"2026-11-13T19:23:38","modified_gmt":"2026-11-13T18:23:38","slug":"arena-sport-se-povlaci-iz-hrvatske-sta-ce-biti-s-prijenosima-u-bosni-i-hercegovini","status":"publish","type":"post","link":"https:\/\/tuzlainfo.ba\/index.php\/clanci\/sa-svih-strana\/item\/321908-arena-sport-se-povlaci-iz-hrvatske-sta-ce-biti-s-prijenosima-u-bosni-i-hercegovini\/","title":{"rendered":"Arena Sport se povla\u010di iz Hrvatske: \u0160ta \u0107e biti s prijenosima u Bosni i Hercegovini?"},"content":{"rendered":"

Sportska televizija Arena Sport postepeno \u0107e se povu\u0107i s tr\u017ei\u0161ta Hrvatske i Slovenije, ali njeni kanali ne\u0107e prestati s emitovanjem po\u010detkom 2027. godine, kako se ranije spekulisalo. Za gledaoce u Bosni i Hercegovini posebno je va\u017eno da se najavljeno povla\u010denje ne odnosi na na\u0161u zemlju.<\/p>\n

Prema informacijama koje prenosi hrvatski Index.hr, Arena Sport, koja posluje u okviru Telekoma Srbija, nastavit \u0107e emitovati sportska takmi\u010denja za koja ima va\u017ee\u0107a televizijska prava, dok ta\u010dan datum potpunog povla\u010denja iz Hrvatske i Slovenije jo\u0161 nije zvani\u010dno potvr\u0111en.<\/p>\n

Iako su se pojavile informacije da bi kanali Arene Sport u Hrvatskoj mogli prestati s radom ve\u0107 1. januara 2027. godine, takav scenario zasad nije potvr\u0111en.<\/p>\n

Telekom Srbija jo\u0161 je u februaru 2025. godine najavio promjenu poslovne strategije, koja podrazumijeva postepeno povla\u010denje s hrvatskog i slovenskog tr\u017ei\u0161ta te prestanak kupovine novih televizijskih prava za te zemlje.<\/p>\n

\u0160ta \u0107e biti s Arenom Sport u Bosni i Hercegovini?<\/strong><\/h2>\n

Za razliku od Hrvatske i Slovenije, Bosna i Hercegovina ostaje jedno od \u010detiri klju\u010dna tr\u017ei\u0161ta na koja Telekom Srbija planira usmjeriti svoje poslovanje.<\/p>\n

Prema najavljenoj strategiji, kompanija \u0107e se u narednom periodu fokusirati na Srbiju, Bosnu i Hercegovinu, Crnu Goru i Sjevernu Makedoniju.<\/p>\n

To zna\u010di da gledaoce u Bosni i Hercegovini najavljeno povla\u010denje Arene Sport iz Hrvatske i Slovenije ne bi trebalo direktno pogoditi<\/strong>, odnosno da se ne najavljuje prestanak emitovanja ovih sportskih kanala na bh. tr\u017ei\u0161tu.<\/p>\n

Ipak, dostupnost pojedinih sportskih takmi\u010denja i dalje zavisi od ugovora o televizijskim pravima i ponude operatera.<\/p>\n

Milionska ulaganja u sportska prava<\/strong><\/h2>\n

Arena Sport je dio Telekoma Srbija, kompanije u kojoj Republika Srbija ima ve\u0107inski vlasni\u010dki udio od 58,11 posto.<\/p>\n

Tokom prethodnih godina Telekom Srbija ulagao je zna\u010dajna sredstva u kupovinu prava za prijenose najpopularnijih evropskih i svjetskih sportskih takmi\u010denja.<\/p>\n

Jedan od najpoznatijih primjera jeste ugovor za prijenose engleske Premier lige, zaklju\u010den 2021. godine za period od 2022. do 2028. godine.<\/p>\n

Vrijednost \u0161estogodi\u0161njeg ugovora u medijima je procjenjivana na pribli\u017eno 600 miliona eura, odnosno oko 100 miliona eura godi\u0161nje. Me\u0111utim, zvani\u010dna vrijednost nikada nije objavljena, jer je Telekom Srbija ove podatke ozna\u010dio poslovnom tajnom.<\/p>\n

Kupovina televizijskih prava po tako visokim cijenama izazvala je brojne polemike u regionu, posebno zbog konkurencije izme\u0111u Arene Sport i Sport Kluba.<\/p>\n

Promjena strategije na regionalnom tr\u017ei\u0161tu<\/strong><\/h2>\n

Nakon vi\u0161egodi\u0161njeg \u0161irenja i velikih ulaganja u sportska prava, Telekom Srbija odlu\u010dio je koncentrisati poslovanje na tr\u017ei\u0161ta koja smatra strate\u0161ki najva\u017enijim.<\/p>\n

Povla\u010denje iz Hrvatske i Slovenije bit \u0107e postepeno, u skladu s istekom postoje\u0107ih ugovora, dok Bosna i Hercegovina ostaje me\u0111u zemljama u kojima kompanija planira nastaviti poslovanje.<\/p>\n

Za ljubitelje sporta u BiH to je najva\u017enija informacija, jer trenutno nema najave da \u0107e Arena Sport prestati s emitovanjem u na\u0161oj zemlji<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sportska televizija Arena Sport postepeno \u0107e se povu\u0107i s tr\u017ei\u0161ta Hrvatske i Slovenije, ali njeni kanali ne\u0107e prestati s emitovanjem po\u010detkom 2027. godine, kako se ranije spekulisalo. Za gledaoce u Bosni i Hercegovini posebno je va\u017eno da se najavljeno povla\u010denje ne odnosi na na\u0161u zemlju. Prema informacijama koje prenosi hrvatski Index.hr, Arena Sport, koja posluje […]<\/p>\n","protected":false},"author":2,"featured_media":273115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lupon_ads_off":"","_lupon_off_positions":"","footnotes":""},"categories":[16],"tags":[10705],"class_list":["post-321908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sa-svih-strana","tag-arena-sport"],"yoast_head":"\nArena Sport se povla\u010di iz Hrvatske: \u0160ta \u0107e biti s prijenosima u Bosni i Hercegovini?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuzlainfo.ba\/index.php\/clanci\/sa-svih-strana\/item\/321908-arena-sport-se-povlaci-iz-hrvatske-sta-ce-biti-s-prijenosima-u-bosni-i-hercegovini\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arena Sport se povla\u010di iz Hrvatske: \u0160ta \u0107e biti s prijenosima u Bosni i Hercegovini?\" \/>\n<meta property=\"og:description\" content=\"Sportska televizija Arena Sport postepeno \u0107e se povu\u0107i s tr\u017ei\u0161ta Hrvatske i Slovenije, ali njeni kanali ne\u0107e prestati s emitovanjem po\u010detkom 2027. godine, kako se ranije spekulisalo. 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