{"id":289671,"date":"2025-12-19T08:14:30","date_gmt":"2025-12-19T07:14:30","guid":{"rendered":"https:\/\/tuzlainfo.ba\/?p=289671"},"modified":"2025-12-19T08:14:30","modified_gmt":"2025-12-19T07:14:30","slug":"milion-maraka-za-promociju-monopola-autoputevi-rs-marketing-po-nalogu-viskovica","status":"publish","type":"post","link":"https:\/\/tuzlainfo.ba\/index.php\/bosna-i-hercegovina\/item\/289671-milion-maraka-za-promociju-monopola-autoputevi-rs-marketing-po-nalogu-viskovica\/","title":{"rendered":"Milion maraka za promociju monopola: Autoputevi RS marketing po nalogu Vi\u0161kovi\u0107a"},"content":{"rendered":"

Autoputevi RS marketing ponovo je u fokusu javnosti nakon \u0161to je ovo javno preduze\u0107e, koje u\u017eiva zakonski monopol i nema tr\u017ei\u0161nu konkurenciju, raspisalo tender vrijedan milion konvertibilnih maraka za reklamiranje svojih aktivnosti, objavio je portal Capital.ba.<\/p>\n

Iako prihodi Autoputeva Republike Srpske ne zavise od tr\u017ei\u0161ne utakmice niti od klasi\u010dnog ogla\u0161avanja, novi vr\u0161ilac du\u017enosti direktora Radovan Vi\u0161kovi\u0107, biv\u0161i entitetski premijer, odlu\u010dio je da se izdvoji zna\u010dajan iznos za marketin\u0161ke usluge. Prema dostupnim podacima, cilj kampanje je medijsko predstavljanje zapo\u010detih i izgra\u0111enih dionica autoputa putem televizija, portala i dru\u0161tvenih mre\u017ea, \u0161to Autoputevi RS marketing stavlja u sredi\u0161te interesovanja javnosti i struke.<\/p>\n

Tender koji je objavljen ju\u010der propisuje izuzetno stroge uslove za potencijalne ponu\u0111a\u010de. Agencija koja se prijavljuje mora imati tim sastavljen od stru\u010dnjaka za strate\u0161ku tr\u017ei\u0161nu komunikaciju, digitalni marketing, produkciju i re\u017eiju, monta\u017eu, snimanje i upravljanje dronovima, pri \u010demu se za svaku od ovih pozicija tra\u017ei najmanje pet godina radnog iskustva. Uz to, tra\u017ee se i eksperti za digitalne komunikacije, web developeri, in\u017eenjeri za rad u Linux serverskom okru\u017eenju, grafi\u010dki dizajneri i projekt menad\u017eer, tako\u0111e sa minimum pet godina iskustva.<\/p>\n

Posebnu pa\u017enju izazvao je uslov prema kojem ponu\u0111a\u010d mora posjedovati poslovni prostor ili studio povr\u0161ine najmanje 200 kvadratnih metara, \u0161to automatski elimini\u0161e sve manje agencije koje ne raspola\u017eu takvim kapacitetima, bez obzira na kvalitet i reference koje eventualno imaju.<\/p>\n

Radovan Vi\u0161kovi\u0107 imenovan je krajem septembra za vr\u0161ioca du\u017enosti direktora Autoputeva RS-a, nakon \u0161to je podnio ostavku na funkciju predsjednika Vlade Republike Srpske, koju je obavljao sedam godina. Njegovo imenovanje i prvi potezi u preduze\u0107u, uklju\u010duju\u0107i i ovaj tender, ve\u0107 izazivaju pa\u017enju javnosti, naro\u010dito u kontekstu na\u010dina na koji se tro\u0161i javni novac i kako se defini\u0161u uslovi za poslove u oblasti kao \u0161to je Autoputevi RS marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Autoputevi RS marketing ponovo je u fokusu javnosti nakon \u0161to je ovo javno preduze\u0107e, koje u\u017eiva zakonski monopol i nema tr\u017ei\u0161nu konkurenciju, raspisalo tender vrijedan milion konvertibilnih maraka za reklamiranje svojih aktivnosti, objavio je portal Capital.ba. Iako prihodi Autoputeva Republike Srpske ne zavise od tr\u017ei\u0161ne utakmice niti od klasi\u010dnog ogla\u0161avanja, novi vr\u0161ilac du\u017enosti direktora Radovan […]<\/p>\n","protected":false},"author":8,"featured_media":264892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[13175,1301],"class_list":["post-289671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bosna-i-hercegovina","tag-autoputevi","tag-radovan-viskovic"],"yoast_head":"\nMilion maraka za promociju monopola: Autoputevi RS marketing po nalogu Vi\u0161kovi\u0107a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuzlainfo.ba\/index.php\/bosna-i-hercegovina\/item\/289671-milion-maraka-za-promociju-monopola-autoputevi-rs-marketing-po-nalogu-viskovica\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milion maraka za promociju monopola: Autoputevi RS marketing po nalogu Vi\u0161kovi\u0107a\" \/>\n<meta property=\"og:description\" content=\"Autoputevi RS marketing ponovo je u fokusu javnosti nakon \u0161to je ovo javno preduze\u0107e, koje u\u017eiva zakonski monopol i nema tr\u017ei\u0161nu konkurenciju, raspisalo tender vrijedan milion konvertibilnih maraka za reklamiranje svojih aktivnosti, objavio je portal Capital.ba. Iako prihodi Autoputeva Republike Srpske ne zavise od tr\u017ei\u0161ne utakmice niti od klasi\u010dnog ogla\u0161avanja, novi vr\u0161ilac du\u017enosti direktora Radovan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tuzlainfo.ba\/index.php\/bosna-i-hercegovina\/item\/289671-milion-maraka-za-promociju-monopola-autoputevi-rs-marketing-po-nalogu-viskovica\/\" \/>\n<meta property=\"og:site_name\" content=\"TuzlaInfo.ba\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tuzlainfo.ba\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T07:14:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tuzlainfo.ba\/wp-content\/uploads\/2025\/03\/1203_viskovic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin Tri\" \/>\n<meta name=\"twitter:card\" 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