{"id":282205,"date":"2025-09-30T20:07:01","date_gmt":"2025-09-30T18:07:01","guid":{"rendered":"https:\/\/tuzlainfo.ba\/?p=282205"},"modified":"2025-09-30T20:51:38","modified_gmt":"2025-09-30T18:51:38","slug":"novi-trgovacki-lanac-stize-u-bih-ekspanzija-ukljucuje-i-tuzlu","status":"publish","type":"post","link":"https:\/\/tuzlainfo.ba\/index.php\/istaknuto\/item\/282205-novi-trgovacki-lanac-stize-u-bih-ekspanzija-ukljucuje-i-tuzlu\/","title":{"rendered":"Novi trgova\u010dki lanac sti\u017ee u BiH, ekspanzija uklju\u010duje i Tuzlu"},"content":{"rendered":"

Ruski trgova\u010dki lanac Mere ponovo otvara prodavnice u Bosni i Hercegovini, saznaje BiznisInfo.ba.<\/a><\/p>\n

Ovo nije prvi poku\u0161aj ruskog \u201cultra diskontnog\u201d brenda da se pozicionira na na\u0161em tr\u017ei\u0161tu. Mere je prije tri godine otvorio prve prodavnice u Isto\u010dnom Sarajevu, Prijedoru i Doboju, najavljuju\u0107i veliku ekspanziju \u0161irom dr\u017eave \u2013 od Mostara i Banje Luke do Tuzle, Zenice i Bijeljine, s planom da u BiH izgrade mre\u017eu od 50 do 80 objekata.<\/p>\n

Me\u0111utim, ve\u0107 godinu kasnije kompanija je zatvorila sve poslovnice i povukla se iz BiH.<\/p>\n

BiznisInfo.ba je ranije ove godine objavio da se Mere planira vratiti, a to sada potvr\u0111uje i oglas za posao koji je objavljen ovih dana. Naime, tra\u017ee direktora i zamjenika direktora marketa u Bijeljini, gdje bi se uskoro trebao otvoriti novi objekat povr\u0161ine oko 1.000 kvadratnih metara. Prije toga su raspisali konkurs za menad\u017eera nabavke s lokacijom u Isto\u010dnom Sarajevu.<\/p>\n

Ostaje da se vidi ho\u0107e li ovoga puta poku\u0161aj biti uspje\u0161niji i da li \u0107e uslijediti ekspanzija \u0161irom Bosne i Hercegovine.<\/p>\n

\u201cUltra diskontni\u201d koncept
\nMere posluje po modelu \u201cultra diskonta\u201d, prodaju\u0107i prehrambene proizvode, ku\u0107nu hemiju, opremu za doma\u0107instvo i druge artikle po cijenama ni\u017eim od konkurencije. Njihova filozofija je jednostavna \u2013 \u201cNiske cijene svaki dan\u201d.<\/p>\n

Specifi\u010dnost brenda je ograni\u010den asortiman i oslanjanje na direktne isporuke dobavlja\u010da, uz minimalne tro\u0161kove usluge i marketinga. Kompanija tvrdi da im ovakav pristup omogu\u0107ava prodaju robe i do 20 posto jeftinije u odnosu na evropske rivale.<\/p>\n

U evropskim zemljama lanac posluje pod brendom Mere, dok je u Rusiji poznat kao Svetofor. Izgled njihovih objekata podsje\u0107a vi\u0161e na skladi\u0161te nego na klasi\u010dne supermarkete, \u0161to dodatno nagla\u0161ava diskontni karakter poslovanja.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ruski trgova\u010dki lanac Mere ponovo otvara prodavnice u Bosni i Hercegovini, saznaje BiznisInfo.ba. Ovo nije…<\/p>\n","protected":false},"author":4,"featured_media":72214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,12,306],"tags":[706,3041,12818,3040,42],"acf":[],"yoast_head":"\nNovi trgova\u010dki lanac sti\u017ee u BiH, ekspanzija uklju\u010duje i Tuzlu - TuzlaInfo.ba<\/title>\n<meta name=\"description\" content=\"Ruski trgova\u010dki lanac Mere ponovo otvara prodavnice u Bosni i Hercegovini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuzlainfo.ba\/index.php\/novosti\/item\/282205-novi-trgovacki-lanac-stize-u-bih-ekspanzija-ukljucuje-i-tuzlu\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novi trgova\u010dki lanac sti\u017ee u BiH, ekspanzija uklju\u010duje i Tuzlu - 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