{"id":273277,"date":"2025-07-02T22:14:42","date_gmt":"2025-07-02T20:14:42","guid":{"rendered":"https:\/\/tuzlainfo.ba\/?p=273277"},"modified":"2025-07-02T22:14:42","modified_gmt":"2025-07-02T20:14:42","slug":"opasna-konkurencija-domacim-poznati-evropski-trgovacki-lanac-stize-i-na-balkan","status":"publish","type":"post","link":"https:\/\/tuzlainfo.ba\/index.php\/clanci\/sa-svih-strana\/item\/273277-opasna-konkurencija-domacim-poznati-evropski-trgovacki-lanac-stize-i-na-balkan\/","title":{"rendered":"Opasna konkurencija doma\u0107im: Poznati evropski trgova\u010dki lanac sti\u017ee i na Balkan"},"content":{"rendered":"

U trenutku kada Hrvatska bilje\u017ei sna\u017ean rast cijena i inflacije, tr\u017ei\u0161te \u0107e uskoro postati bogatije za jo\u0161 jednog velikog igra\u010da \u2013 nizozemski trgova\u010dki lanac Action, poznat kao jedan od najbr\u017ee rastu\u0107ih diskontera u Evropi, najavio je svoj dolazak u Hrvatsku i Sloveniju tokom naredne godine.<\/p>\n

Action trenutno broji vi\u0161e od 3.000 prodajnih mjesta u 13 evropskih zemalja, a kako navodi poslovni savjetnik Drago Munjiza, kompanija ulazi s velikim kapitalom i ozbiljnim planovima. Ve\u0107 su prisutni u Poljskoj, \u010ce\u0161koj, Slova\u010dkoj i Rumuniji, a \u0161irenje na tr\u017ei\u0161ta srednje i jugoisto\u010dne Evrope dio je njihove dugoro\u010dne strategije.<\/p>\n

Za razliku od klasi\u010dnih maloprodajnih lanaca, Action se jasno pozicionira kao diskonter \u2013 sa smanjenim brojem zaposlenih, bez velikih marketin\u0161kih kampanja i uz fokus na operativnu efikasnost. Njihov asortiman \u010dine uglavnom neprehrambeni artikli i proizvodi za doma\u0107instvo (oko 80%), dok ostatak zauzimaju artikli dugog roka trajanja. Svje\u017eu hranu, poput vo\u0107a, povr\u0107a i mesa, ne nude, pa kupci naj\u010de\u0161\u0107e kombiniraju kupovinu s drugim trgovinama.<\/p>\n

Prema poslovnom izvje\u0161taju za prvi kvartal 2025. godine, mre\u017ea prodavnica \u0107e do kraja godine biti pro\u0161irena i u Rumuniji, dok su Hrvatska i Slovenija najavljene kao naredne destinacije u ekspanziji ovog nizozemskog brenda koji polako, ali sigurno mijenja maloprodajnu mapu Evrope.<\/p>\n","protected":false},"excerpt":{"rendered":"

U trenutku kada Hrvatska bilje\u017ei sna\u017ean rast cijena i inflacije, tr\u017ei\u0161te \u0107e uskoro postati bogatije…<\/p>\n","protected":false},"author":2,"featured_media":85964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[12430,3040],"acf":[],"yoast_head":"\nOpasna konkurencija doma\u0107im: Poznati evropski trgova\u010dki lanac sti\u017ee i na Balkan - TuzlaInfo.ba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuzlainfo.ba\/index.php\/clanci\/sa-svih-strana\/item\/273277-opasna-konkurencija-domacim-poznati-evropski-trgovacki-lanac-stize-i-na-balkan\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opasna konkurencija doma\u0107im: Poznati evropski trgova\u010dki lanac sti\u017ee i na Balkan - 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